The 11th Gaon Chart Music Awards, which took place at Jamsil Arena in eastern Seoul, Jan. 27, was not akin to any other awards ceremonies in one aspect ― its organizer, the Korea Music Content Association (KMCA), ran an environmental campaign during the event by handing out eco-friendly paper water bottles to all performers and the audience in a bid to cut back on single-use plastics. The three MCs ― NCT's Doyoung, STAYC's Sieun and TV personality/producer Jaejae ― also introduced the campaign to the audience, although not many details were given at the time.
According to KMCA Secretary General Choi Kwang-ho, the 11th Gaon Chart Music Awards is just the beginning of its green movement.
"From this year onward, we will spare no effort to tackle environmental issues in cooperation with record labels, fans and the government," Choi said in a recent interview with The Korea Times. "The K-pop industry is ruminating on different ways to reach environmental, social and corporate governance (ESG) goals and promote sustainability for the future generation. In the case of the KMCA, we are planning to embed environmental messages in all of our events."
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