Recently, Google Cloud introduced a set of solutions that are planned to make a sustainability platform - helping the companies imagine and understand how they are performing with sustainability goals. Enterprises can realize if they are on track with sustainability goals. In addition, the CTO at Google Cloud said that sustainability is a big issue - wanting to provide opportunities for people to understand their current level via the use of Google Cloud. Hence, we can state that Google Cloud is implementing a set of tools to reduce the sustainability issues around the world.
In a similar manner, sustainable investing refers to looking at the company's contribution before determining to invest. There are three factors environmental, social, and governance. Environmental factor focuses on how companies are eco-friendly on the Earth. Investors are willing to pick businesses that are committed to eliminating carbon footprint. When checking a company’s social criteria, investors aim to find how its company serves its customers and workers. The governance factor demands companies to be transparent about where their money flows into. Investors tend to believe companies that open their information.
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To sum up, some companies are worried about the potential costs of becoming more green. Yet, we can understand that investors are more willing to distribute money when the companies are future driven becoming more eco-friendly. This issue cannot be neglected, and businesses - such as Google Cloud - should aim to pivot their business aim toward becoming more eco-friendly. Customers think that those companies have brighter futures and present more admiration to companies that are willing to change.
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